Reebok approached Artists For Humanity with the concept of 'Hijacked Heritage'. I took the lead to assist the team in interpreting Reebok's brief into a physical design. The biggest hurdle for this project was creating a series of stories that resonated with Reebok's brand. Once the stories were figured out, I guided the team on how best to communicate their stories. When we began to interpret our narratives into a physical design, the design it self came easily to us because of the strong, thought out narrative. The teams excitement and love for sneakers came across in the designs.
Role: Lead Designer, Art Director
REEBOK x ARTISTS FOR HUMANITY COLLABORATION PART I